Digital Media Analyst Job at 24 Seven Talent, Canada

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  • 24 Seven Talent
  • Canada

Job Description

Job Description

We are seeking a Digital and Analyst to join our team. This role involves working on digital and retail media analytics, enabling marketing technology, and connecting it to data for web, email, and application.

Key Responsibilities:

  • Provide mid and post-campaign insights for GAM and E-commerce.
  • Pull campaign sales data and support quality control in reporting.
  • Respond to ad-hoc data insights requests and support taxonomy for automated reporting.
  • Analyze the impact of campaigns on sales and engagement.
  • Identify KPIs to connect campaigns to sales, including metrics like open rate, click-through rate, session length, and drop-offs.
  • Utilize SQL, Snowflake, Tableau or Datarama, GAM, and DV 360 for reporting.
  • Mine data and pull queries for regular day-to-day tasks.

Qualifications:

  • Experience in data analytics and quality assurance.
  • Detail-oriented with proficiency in SQL and Excel.
  • Familiarity with Google Analytics, Salesforce Marketing Cloud, Tableau, or Power BI is preferred.
  • A strong understanding of digital data analytics connected to sales is essential.
  • Ability to work autonomously while taking direction and following through on tasks.

If you are passionate about data analytics and have the required skills, we encourage you to apply!

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